Many afflicted with
SEO OCD fail to realize that search constitutes less than 10% of all internet traffic. Their subsequent fixation drives them to put too much of their marketing budget into a venue for which they ultimately have little or no control over.
If you look at the big picture many aspects of
SEO are simply a by product of a more convntional and pragmatic marketing approach.
For example, a crucial part of
SEO is building quality back links. This is effectively accomplished by a well written and distributed press release.
You can spend hundreds or thousands on "professional
SEO" and HOPE(there are no gaurentees) to get the biggest piece of that 10% of the internet traaffic or you could look at the bigger picture and invest that money into a well rounded and well executed marketing campaign for wich you will most likely obtain the same or better ranking than with the "
SEO expert". Those rankings will also have more staying power as search engines evolve. Additionaly you will have gained extremely vaulable brand recognition you may not have gotten with the "
SEO expert".