In addition to bj's always impeccable critique, I would have to add that your page looks remarkably similar to the pages which come up on domains parked with GoDaddy! I imagine I am not alone in responding automatically by clicking the back button when I see these pages.

In the vein of aidsntcg's critique, your visitors aren't interested in your logo and they already have the URL in bold at the top of the browser window and in the address box, its much to big. The above the fold space on your page is too valuable to waste with a logo that's A. barely capable of telling the folks what you sell; and B. not that attractive or readable. You would be much better served with a logo that says: WE SELL MEDICAL SCRUBS.

Top of the page graphics that are distorted, and/or out of line with intended container, scream FLY BY NIGHT. Not at all the impression that instills confidence in these days of increasing and sometimes unwarranted scare publicity about Internet traps and pitfalls.

Of course I don't know much about your industry, but after viewing your prices they seem quite reasonable. If your shipping is also reasonable and your selection is great, your site would seem to represent quite an opportunity to do lots of biz. You should invest in 1. Professional graphics advice. 2. Professional usability consultant. 3. since your line is not that extensive, a custom site and shopping cart wouldn't be that expensive. With a custom site you could have much better (easier to promote) URLs, cleaner (easier to promote) pages, and lots more opportunity to test ways to tempt your visitors to convert!

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Sell the tourists
kulawebguy