Re: Need new set of eyeballs ... help please!
I looked at it in Firefox and in IE, and in both the header graphic up top right is distorted and makes the people look short and fat (compare with proper image on the scrub sets page. BIG difference!) It isn't the best possible presentation of your product for people to be presented with first. Also, the navigation next to that image doesn't contrast enough with the background, and the text is way too tiny. It would also be better as a horizontal navigation above the image.
Logo shows white jaggies around it, as if someone transparentized from a white background without knowing how to do so, and it looks unprofessional. I also agree that the logo could be much slicker, this one does you no favors. Having this professionally done will get you back much more than it will cost you.
But you ask about why people don't go further. How about moving the images up? How about some sale items with prices on the first page? People couldn't care less about free shipping if they don't know how much the product costs. I also agree about the quality of the images. It looks like you took someone else's jpg images then resized and recompressed them. Making images into jpg files should be the last step since jpg is a lossy format. You need to start out with high resolution images. And when working with them you need to keep the same aspect ratio of width to height, or you end up with images that are distorted.
So the bottom line is that you're not giving people any reasons to click inside. Sorry to be harsh, but this looks like amateur hour and you're not developing any trust here. If people see an unprofessional looking site they will go elsewhere.
A side issue--
If you're going to have a blog, it should be ON this domain. It does nothing for you over at blogspot. Install real blog software such as wordpress (from wordpress.org) or movable type and import your blogger posts. Configure it to ping all the update services. Import the shopping cart RSS into the blog, and vice versa. Oops-- No RSS feed on the cart? Many missed opportunities there.
I'm also going to mention that this cart software generates really messy and old fashioned code, and the code to content ratio is awful, not to mention the inline javascripts and embedded css which can both be placed in their own files and called in, which allows caching. There are better much better carts out there. Cubecart, the newest Zencart, and OpenCart are all much better at generating clean code.
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