Here's how they are doing it according to them
This site has been optimised for the searchengines
This has been done using my own techniques and observations and it's actually ranking fairly well !
Searchengineering (a.k.a search engine optimisation) is the process by which the content of a web site is optimised for veiwing by the searchengine's 'spiders', these are programs that follow links around the web scoring websites for relevance to their subject matter. The scoring method is very complex and there are many outdated tricks-of-the-trade that will get the website blacklisted by these spiders.
Although searchengineering can help gain listings in the searchengines a cleanly written site will nearly always perform better if the same process has been applied to each. How do I know if my site is cleanly written I hear you ask, I have written a short checklist going over the main points starting from the top down.
- Specifying a valid DocType.
This information goes at the very top of every page (even above the <html> tag) and tells the browser how to interpret your code.
There are several major DocTypes in major use today:
XHTML 1.1- <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.1//EN" "http://www.w3.org/TR/xhtml11/DTD/xhtml11.dtd">
XHTML 1.0 Strict, Transitional, Frameset- <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd">
- <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
- <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Frameset//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-frameset.dtd">
HTML 4.01 Strict, Transitional, Frameset- <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01//EN" "http://www.w3.org/TR/html4/strict.dtd">
- <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
- <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Frameset//EN" "http://www.w3.org/TR/html4/frameset.dtd">
If you include one of these DocTypes your page must conform to the standards that they represent, you can check your page at The W3 Consortium's HTML Validator