Re: Google SERP ripples are now continuous waves
I usually check the cache date on a site before I run reports, but you're right, I've seen phrases spiking and dropping from week to week over the past month or so. It can be frustrating, to say the least.
It seems that my highest results for long established keywords and phrases stay the same, but the "fringe" keyphrases where I've not done enough link building and content creation are all over the map.
I find it best to run reports a few days after G's hit the site but before they start ramping up to visit again. Yup, midway between visits usually gives me the results I'm looking for.
Do that consistently and the results are fairly balanced.
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