Thread: Where to 'place' the SEO profession?
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Old 05-13-2008, 12:57 PM
emanuelh emanuelh is offline
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Default Re: Where to 'place' the SEO profession?
Quote:
Originally Posted by Peter (IMC) View Post
Google likes to leave a lot of these decissions to the "democratic nature of the internet". The Google search results are a reflection of the public opinion about a website. Of course this public opinion is based on the related links that point at it. And related is based on the combination of the search query, the content, the anchor texts, the content of the pages that contain the links, age factors, and some other things.
Google's complex algorithm has to maintain compromises between "pure" relevance and resistance to manipulation by SEO workers. For instance, popularity, the number of visitors of a website might reflect its relevance as judged by human minds but it is also a factor that is so easy to manipulate.

For an illuminating interview read http://www.nytimes.com/2007/06/03/bu.../03google.html .