I've got a good idea what sort of answers I'm going to get here but I've got to comment on it anyway....What the hell is going on with Google SERPs???!!!
I'm familiar with the Google dance and Google everflux theories but for the last 3/4 months i have watched sites positions go up, down, left, right, here and there.....you get the picture!
When i started in the
SEO game positions used to wobble and settle. Each Google update was rather like the ripples when you throw a stone in a lake, they eventually settle down! The ripples are no longer ripples they are continuous waves! I am running ranking reports on my clients sites and one day I'm happy, the next I'm sad! Has something changed?