Quote:
Originally Posted by emanuelh
Peter, it seems that you've missed the first SEO lesson - relevance score is what the search engine measures for a web page versus a given search query. SERPs show results (web pages) by the descending order of their relevance scores. The relevance score calculated by Google's complex algorithm is a consolidated score, with no upper limit, of partial scores, some representing qualities of the page and some representing the qualities of inbound links.
So before you teach us "the reality of what Google does" read at least the relevant page in Wikipedia, or better still read an introductory course to search technology.
Being # 1 at Google for the search query coke is determined by being associated with a number that is higher than anyone else's. That number goes up constantly in indirect response to the number of new links and, if someone at Coca Cola wishes so, the inclusion of the word coke in the page's text or metatags. (It can also go down, as a result of the harmful work of some SEO technician.) But there is absolutely nothing in principle that can prevent any other page from achieving an even higher number by all available means. |
That first
SEO lesson I know just fine. I usually give that lesson to people that aren't on a level yet that they can understand the link structure of the web, pagerank, anchor text relevance, aging factors, internal link structure of a website, etc. etc. etc.
And to give you an idea, after understanding all the technical factors, which basically means having an understanding of how a search engine works, the next step is understanding why they work the way they do. That's where a lot of people get lost.