Quote:
Originally Posted by Peter (IMC)
What exactly do you consider a relevance score? You talk about it as if you read it in a book. The reality is that Google looks at factors that can't be found on the page. The positions of websites depend in part on what is found all over the internet. And in the case of coca cola, their first position is the result of only what was found on the internet. (i.e. The word coke can not be found on the home page of coca cola.)
That means it's not really about some sort of "relevance score", but more about how well you´re known. And I seriously doubt that you can build a brand that will become better known than coca cola. |
Peter, it seems that you've missed the first
SEO lesson - relevance score is what the search engine measures for a web page versus a given search query. SERPs show results (web pages) by the descending order of their relevance scores. The relevance score calculated by Google's complex algorithm is a consolidated score, with no upper limit, of partial scores, some representing qualities of the page and some representing the qualities of inbound links.
So before you teach us "the reality of what Google does" read at least the relevant page in Wikipedia, or better still read an introductory course to search technology.
Being # 1 at Google for the search query
coke is determined by being associated with a number that is higher than anyone else's. That number goes up constantly in indirect response to the number of new links and, if someone at Coca Cola wishes so, the inclusion of the word
coke in the page's text or metatags. (It can also go down, as a result of the harmful work of some
SEO technician.) But there is absolutely nothing in principle that can prevent any other page from achieving an even higher number by all available means.