Quote:
Originally Posted by emanuelh
No. I mean # 1 in the organic results for any search query.
The page that ranks # 1 for coke (the homepage of Coca-Cola's official site at this moment) has the highest relevance score, as measured by Google's ranking algorithm, for this particular search query in comparison with any other page indexed by Google.
I (and my team, and extra staff if needed) only have to increase the relevance score of any other suitable web page (that has not been punished, for instance) to close the relevance score gap between the two pages and become # 1. We don't have to break into Coca-Cola's headquarters, or into Google's.
I am surprised again and again why SEO workers prefer to quote Google's logically false statement. |
What exactly do you consider a relevance score? You talk about it as if you read it in a book. The reality is that Google looks at factors that can't be found on the page. The positions of websites depend in part on what is found all over the internet. And in the case of coca cola, their first position is the result of only what was found on the internet. (i.e. The word coke can not be found on the home page of coca cola.)
That means it's not really about some sort of "relevance score", but more about how well you´re known. And I seriously doubt that you can build a brand that will become better known than coca cola.