Zombie
I have been in the game for well over a decade and have worked exclusively within the most competitive industries and I have seen many trends come and go. The one thing they all shared in common is how they were applied to the flaws within mechanical search.
Sometime in the not too distant future AI will replace mechanical search and
SEO as we know it will no longer work. The evolution of search will ultimately kill
SEO as a viable vocation.
Sorry to all you
SEO people out there but the reality is -
SEO will soon end.