[quote=mawells;375327] An
SEO cannot do an effective job coming in after the fact and trying to make an "invisible" site visible (I mean invisible to search engines not site visitors).
Not to be contentious but I believe many times the best
SEO work can be done after the fact. We took over the website for a smaller New England furniture maker last September that had virtually no SERPO's with Google.... nada.... none except for their name.
Today they're #1 ranked for "safe childrens' beds." You can spell childrens any way you want.