I have read the various posts written on your site and all seem to be concerned with the optimisation and promotion of the site. I would like to know what the objective of your site is and what you want to achieve for your business with the site? Who are your customers? do they like it and can they engage with the site and go through the purchase process without any barriers.

Have you spoken to your potential customers or done some user testing? Get a few people, not family and friends, and ask them to carry out a few simple tasks on the site such as 'get the contact details and phone the company'. 'Find and purchase a particular bottle of wine'. Do not help them just watch them use the site for the first time.

I have researched and just finished writing a book on the subject of How to get a website that works for your business and it covers an important aspect of web development which is make the site right before driving traffic to it.

I hope this helps

Nigel T Packer

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Working with customers - making a difference! Internet Consultant and Author
http://www.businessforbusiness.co.uk