Quote:
Originally Posted by Dubbya
You've obviously worked hard on the site, however there are a few issues which are likely to have a negative effect on your rankings.
- Too much embedded javascript (slows down page loading and increases server load).
- Your meta keywords repeat the word "wine" six times. (That's five times too many.)
- Your meta description well written but too long (Try to keep it under 160 characters).
- Poor use of title text (You're passing up on a great opportunity to use keywords). The words "Home Page" and "Shopping Cart" do nothing for you in terms of rankings in the SERPs. At best, your site name should be at the end of the title if at all.
- The layout is almost entirely graphic based. (Not enough white space, the pages look cluttered).
- Your lacking content and text links (There's very little SE's can index other than alt attributes).
- User account required to check out (lots of users don't like being forced to create an account).
- Your enourmous "featured wines" graphic takes up the entire "above the fold" area of the page.
- Error text which appears after validating form submissions should be a different colour than regular paragraph text.
- After form validation, some fields containing errors are marked with red asterisks, others aren't
- Runtime error on submission of shipping details on the following page results in lost cart contents:
https://www.brixhousewine.com/cartshipping.aspx
.02 |
There are a lot of great suggestions there. I will work on making those changes. I am glad you caught that error before it was up there for too long. It was a change that was made today. I fixed the problem.
Thank you.