Re: Is The Google Advertising Professionals Program Worth It?
Just to chime in from an employer perspective. As Director of Internet Marketing I have hired Search professionals to work for my company and GAP certification was absolutely a requirement. It's not because I think you learn that much from it, but I want someone who takes the initiative to get the certs regardless. At least it shows they are committed to learning and improving themselves. And I have had very good luck in that each of the people I hired are very good at what they do.
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