Re: Is The Google Advertising Professionals Program Worth It?
kind of like the Good Housekeeping seal.
If you're serious about PPC, then take Yahoo!'s course as well. You need 2 or more for company approval with Google.
Also, look at it from your prospective customers POV; they see Google as viable, to your client it's important...and nothing is more important than the client. They pay your mortgage payments and your in business to make a profit. Leverage what you can.
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