Re: Is The Google Advertising Professionals Program Worth It?
Haven't found the time to take the exam yet and I'm torn between taking it and becoming a Google Adwords "Professional" or staying unbiased by continuing to offer my clients other Internet programs in addition to Google. (While it's true that the quantity of clicks they get from Google is much higher than other programs like Yahoo and MSN - there is some quality that some of my clients get from other programs.) As a professional Internet Marketer, I'm not sure I can sell my soul to the devil by becoming certified for just Google.
Now that opens up a can of worms for certification at Yahoo and MSN. Not sure if they have programs, but I'll bet they (at least MSN) will charge a lot more than $50, if they do. No amount of "test taking" is going to makeup for the 10 years experience I have in Internet marketing - going all the way back to go.com.
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