Quote:
Originally Posted by doj464
If you are willing to set aside a budget for PPC, there's no reason you can't set aside a portion of that money to management.
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Especially if you're maintaining a respectable return on investment (ROI). Which I thought was the whole point of advertising...
This type of arrangement could work if you had control of or were able to view the site's analytics. You would also need to be able to suggest site copy and design changes. At this point you would start becoming more of a partner than an advertising consultant.
The offer would have to be pretty sweet to enter into an arrangement of this nature.