You might do well to conduct user testing -- this isn't obvious why you're getting this bounce rate. Could also have something to do with the wording of any ads you might be using to drive traffic.

You may want to test such things as... Replace feature with benefits. More Clearly explain the difference between products, and application. You might even try an experiment, cut down to one product and see what happens -- it might just be users think 1) they products are too similar or 2) One product should do all three - and a quick addition to $120 is an immediate no sale

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Design Crux - infographic design,
content strategy Visual Merchandising online