Quote:
Originally Posted by sitecreations
Absolutely worth it. With so many people running around half-a**ing adwords campaigns, people want to get a bit of a credibility indicator. This is the closest thing that exists.
I think small barriers to entry are always a good thing. It dramatically cuts down on riff-raff and improves the quality of the program in question.
|
You wrote, and passed, the Adwords exam. Does that in itself makes you a credible campaign manager? (I'm not trying to say you aren't credible) If you've ever worked with existing Adwords accounts before you're probably seen some pretty messed up campaigns. Some of which were designed by Adwords Qualified Individuals.
Quote:
Originally Posted by sitecreations
I wish Google had some kind of a program that rewarded adwords consultants for outstanding improvements.
Think of a program where you could baseline a client's performance on Adwords, work with them to improve it, and then come back to Google with a case study proposal. This might earn you a "enhanced" level (like a "star") on your GAP logo perhaps?
|
Perhaps this would be a better solution. I wonder how Google might grade you on this?... By click through rate (CTR) improvement(s)?... By return on investment (ROI) improvement(s)?... By site conversion(s)?... By ad spend?....
Part of the problem I see with the entire Google Adwords Professional Program is that it's just a regurgitation of their system internals. It doesn't really provide you with, or prove that you have, an advanced understanding of how to build and maintain a successful PPC advertising campaign.
Does this program exist to help you build trust with ignorant clients? Or does it actually have value beyond that?