I have had people try to do that, and I've had the same reservations... I'm not in charge of your salesperson's conversions, or the site design - it's not fair if the client can't convert as well.

I have done something like this for a client (who happened to be my relative, so I didn't really care if I made too much money) in the service industry. I used 800 numbers that were trackable - using kall8.com, and recorded all leads. We reviewed all leads weekly, and he said which ones brought in sales.

I wouldn't typically do that though. If you are willing to set aside a budget for PPC, there's no reason you can't set aside a portion of that money to management.

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