Re: Is The Google Advertising Professionals Program Worth It?
Absolutely worth it. With so many people running around half-a**ing adwords campaigns, people want to get a bit of a credibility indicator. This is the closest thing that exists.
I think small barriers to entry are always a good thing. It dramatically cuts down on riff-raff and improves the quality of the program in question.
I wish Google had some kind of a program that rewarded adwords consultants for outstanding improvements.
Think of a program where you could baseline a client's performance on Adwords, work with them to improve it, and then come back to Google with a case study proposal. This might earn you a "enhanced" level (like a "star") on your GAP logo perhaps?
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