Quote:
Fellow Glider Pilots,
Did you know that .......... etc. etc. etc.
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If you´re selling something, don't make it look like a seminar. Just put your product on the home page and show what you´re selling.
Sure the site doesn't look very professional and it may help to get more sales from improving it's professionalism, but you´re not a professional store. Non of your fellow glider pilots is going to hold that against you. But in stead of complaining a lot in the beginning, just show what the obtainable results are,... right a way.
Only after that, show why you know what you´re talking about. (this is where you gain your credibility.) And if you have any kind of prices to your name, put them up there as well.
Keep things shorter. Nobody wants to read so much (unorganized) information.
Ah and one thing you really need to get rid of,.... all the pages opening in new windows.