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Old 05-04-2008, 06:27 PM
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Bill Treloar Bill Treloar is offline
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Location: East Hanover, NJ
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Default Re: Default Do Search Engines Get Bored ?

The very first site I ever optimized was a simple, out of the box FrontPage web site for my wife's tutoring business. That web site hasn't been updated in about 8 years -- no new content, no changes to typical SEO things like alt tags, page titles, headings, etc.

But a Google search for "NJ tutors" brings up her site in the #2 position to this very day. A search for "tutoring in NJ" brings her up at #1.

For exceedingly competitive search phrases things might be different. But for this site and those of most of my clients, fresh content isn't necessary to maintain excellent rankings.
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