Quote:
Originally Posted by Wellspring
My business partner and I are brand new to ecommerce, and our goal from the beginning has been to have a site that is clean, easy to navigate, secure, excellent SEO, and relatively easy for a newbie to learn how to operate and update without needing a degree. |
SEO is not the be all and end all for an e-comm business. Depending on what you plan to sell
SEO may never drive sales.
Quote:
Originally Posted by Wellspring
Simply because we were overwhelmed with the amount of information out there, we settled on Network Solutions' pro ecommerce package, but since I stumbled on a post by a user who also has stores with Yahoo and Volusion (where he basically said his bounce rate is abysmal with NS to the point where he is considering dropping them altogether), I have been scouring the web for information, reviews and forums such as this to help get some perspective.
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Typically this is another misconception.....the backend system usually has less to do with bounce rate than the site lacking poor design, few call to actions, and many other failures to be the business best salesperson.
Webmasters make me laugh when the place the onus of making sales on the developer programmer or marketing people when it is the webmasters poor site design that loses most sales.
Don't put too much into anything you read by webmasters as few are trained in operating a business,,,,,,most are people who felt they could make money online by tossing up a website and when it fails they place the blame everywhere but where it truly belongs.
Quote:
Originally Posted by Wellspring
Can I get some opinions on "starter" ecommerce solutions? Should I stick with Network Solutions, or is it a bygone conclusion that they only have the ecommerce solution packages because they are "Network Solutions"? Can I get more for my money elsewhere?
I'd appreciate any responses - thanks so much!
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I would also be hesitant to take someones glowing recommendation of a system without doing due diligence,
as noted in the post by gelcreative above they were able to be ranked well in Google for their terms rather quickly.....this is often due to the fact that the keywords are non competitive more than anything the e-commerce provider happened to do,,,,given that the competitors are their own ebay shop and only one or two others ,,,,,gives credence to the terms not being very competitive and that the same providers may fail miserably for high competition terms.
Peace and good luck in the future!