Because we never expected (read: intended) to start a website from the ground up.

We knew we had limited startup funds and had always expected to use something "out-of-the-box", that hopefully gave us enough basic customization to add our company logo and change colors. While I would love to spend $5000 on a gorgeous, custom-made site (and we will likely spend that as we grow), we simply do not have the funds to do so at this time.