Quote:
Originally Posted by nelsonez
I have always thought that this new benchmarking initiative, through Google's Adwords program, is just another variable that they will be able to use for their "organic" ranking algorithms. Just more additional quality factors and traffic factors that they can apply to their natural rankings. I know Google and many others here have suggested that the Adwords algorithm is completely separate from their "organic ranking" algorithms but I still am not completely convinced.
I know this is anecdotal but all of our clients that have Adwords campaigns also have the highest "organic" rankings as well in Google.
Anyone else think that this might be the case?
Eric
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Our company has always thought that too. That is, regardless of what is said in the new "Data Sharing" FAQ, we still believe that Google does in fact use the data to manipulate organic results. If bounce rate is high, for instance, your site trust would go down; if people only spend 1 minute at the site, trust would also go down, etc. Of course, we don't have any proof of such, but it is our strong opinion. Needless to say, we will not be participating in the data sharing program at this time.
In terms of the Adwords/Natural correlation, it does SEEM that way, although I've seen cases where this does not apply. I have read about indirect relationships where if you're advertising in Adwords, more people will go to the site, and if properly targeted, those people will remain even longer at the site. As such, since this is tracked, Google considers the site to be more trustworthy. Not sure if any of this is true, however.