There's nothing other than the shopping bag that grabs my attention and easily identifies the site. I look at the homepage and my first impression is "what is it you do"? Hit me in the face with a big "discount hypermarket" tell me why I should stay and look around - make me feel that I would be silly not to. Give me some inducement.
D I S C O U N T H Y P E R M A R K E T

Should try to appeal to women too since we all know that they do most of the shopping

Regards,
C64.