Hi all,

A company I work for is currently working on a major re-branding exercise which will see all of their sites take on a common look and feel.

They are considering completely redeveloping the site, getbiz, and are toying with the idea of changing the domain name. The site does not boast any major search engine positions, but is a PR3 site which is at least something, and also has quite a large number of links.

I’ve read a fair bit about using some form of redirect, I think a 301 !?, which I’ve read will transfer over the links and page rank to the new domain.

My question is - is this a good thing, or are there any good / compelling reasons why I shouldn’t do this. Likewise are there and good / compelling reasons why it would be a really good idea, as it helps the new domain? Will the new domain automatically start off as a PR3 site if I use a redirect of this nature.

If I can get together some good advise then I’m going to bundle it up and add it to a “seo beginners” / “seo tips” topic on my blog seo for biz.

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Dave