Hi guys

I've been given a bunch of cash to spend on a new product launch and am expected to come up with a sure fire scheme to bring home the bacon, as it were.

Now, I know nobody has a magic wand. I've lined up the usual CPC campaigns on Google and Yahoo, got a pretty big email campaign ready to roll but other than that, has anyone any tried and trusted methods for a quick burst of lead-generation?

Probably a stupid question, but I need all the help I can get.

Cheers