ctabuk,
First of all thank you. Being fairly new at this I have found this forum invaluable and really apreciate all the knowledge you have passed along. What you described sounds exactly like me and my sites. They are moving up in the rankings, getting pretty good traffic, however not many conversions. Would really appreciate any advice from an expert.
My two sites are
Varicose Veins Treatment Center - Compression Stockings with primary keyword "compression stockings" and
Medical Scrubs, Nursing Uniforms, Lab Coats, Accessories from MedicalScrubsRus with primary keyword "medical scrubs".
Thanks so much, I will do my best to contribute to this great forum anyway I can.