I first start with what are my main keywords? I am looking for words that have a lot of searches.. Some of the other threads on here have tools like Google Adwords keyword suggested and Word Tracker.

I really miss the tool that overture- Yahoo had up for years.

Web CEO also has a so so keyword tool.

I also look for something that is going to stick in peoples mind, to big ,to small ,odd ,wrong shape ,upside down , funny, anything that stops them scanning and look and remember.

I chose Cheap Charlies Hotels as everyone has heard of Cheap Charley and it is easy to remember and is inline with what I want them to associate with my site.

I also look for something that is hard to misspell

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