So many posts on this already in WPW if you were to look around:
Search Engine Position Drop!!!
Ranking Position stability in Google?
Quote:
Originally Posted by incrediblehelp
3. Understand that rankings shift like this is very normal and it is worse since this Dewey update from Google.
4. Are you familiar with Google Previous Query? It can help explains these shifts as well.
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Google is also demoting paid links often now which can greatly change the SERP landscape.