Although I can see the concept and think it's a great one the layout gives the site the appearance of being an ad with adwords, as opposed to a website.

If I were you I'd make the navigation much more prominent, somehow try to remove the emphasis from being on the adwords ads and make the banner (large image) much smaller in height, it takes up way too much of the page and only makes the page look like an advertisement.

One other thing, the YouTube link looks like an ad and part of the google adwords column, as it's linking to your videos I'd be making that more obvious and seperating it from the ads.

Great concept, and I'm not surprised it's being used more by locals, it has the potential to be a really useful site for people who live there as well as visitors.

__________________
Dirty Weekend Accommodation Directory
Dirty Weekend Shop