Actually if you delve a little bit deeper you'll note that this site is connected to ujena.com
These people seem to have a nice niche set up distributing not only on a retail level but also on a wholesale level (nice job)
Hitting the google cache button reveals that this appears to be recently launched (perhaps a purchased domain since the
PR is already 3?)
Naturally, Dave, I agree, phone numbers and contact info are critical and judging from ujena.com it appears that they do understand this, so their omission is inexplicable in this instance.
It appears that the purpose of the site is to try to grab a larger net of visitors, perhaps even focusing more on acquiring dominance for the generic terms bikini(s) which they do not currently rank for on google.
Personally I have no problem with this strategy, as a matter of fact, I applaud it.
HOWEVER, that being said I believe that you are making a slight mistake with your approach.
First and foremost, get more text on the website.
Secondly, make the content more than just a duplicate image of what's on ujena.com. An excellent example is the Classic Monroe, you have the same description on both sites (can you make it distinct and unique?)
Third, please note your title tags, they're the same on herbikini.com for all pages. On ujena.com they vary depending on what page you're on.
Finally, you have nice big pictures of beautiful women that will naturally draw attention to them, please feel free to add some alt tags to the pictures.