The site has been up for two weeks; I have created a sitemap in XML, ROR, HTML and Text plus have verified the site and all urls with Google and Yahoo. I have submitted it to the first wave of search engines which will take three months to sink in. I have also linked to Netinsert for global indexing and built a Google Adwords campaign. Plus I attached link back banners on over 10,000 datafeed urls to build link popularity. And last I bought advertising spots on sites with nine and ten page rankings. I hope that entering "bridalonlinestore" in google will bring it up someday.