I'd always wondered if most Alexa ratings were webmaster-generated figures. Not only self-generated, but the stats of webmasters' surfing habits with the toolbar installed.

Be that as it may (or was), I can count on one hand the number of times I've visited the Alexa site. Comparing Alexa scores though, I'd always found it odd how certain sites had better Alexa scores than other more well-known sites.

I don't know of anyone outside of webmaster circles who've even heard of Alexa.

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