Gee I guess every business that is parodied on SNL, should get their lawyers to work too.
It's insane and I don't believe they'll actually win. Why? It is a parody, a very obvious one at that, and funny too. LOL
Their brand has been in no way diluted. Any loss of market share will be due to the recent loss of relevant searches and the lack of promotion by webmasters.
The link to Google will likely have no effect on the case, since they're simply linking to the parodied site (thus helping Google with yet another link.)
Should be interesting to see what happens...
Diana
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