Perhaps Google's perspective on this matter may be to prevent some future, "non-adult search engine" from being created and using one of those similar names that so many others have mentioned..eg. moogle, loogle..whatever.... I don't think Booble presents any direct damage to Google BUT, I can see where down the road, they could possibly get stung. From that perspective, it would be prudent to attempt to close and lock the door now.... Will / Can they win this...Well after O.J. walked..anything is possible....PS...I'd be careful flaming Google when you have your website so openly posted with your posts...KIDDING...JUST KIDDING....