Quote:
Originally Posted by mjtaylor
JJ1: I think you should do the 301 now ... yes, your failure to do that could be the prob ... Cheers, MJ
Did you knee jerk this, Peter? If you check the search he did I think you might have to munch on those words.
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Well yess, a little,.

Because usually Google's got it right and the webmaster doesn't. In this case it is indeed a little less obvious. But let's look at it from Google's (non language understanding) point of view.
JJ1,
If we can understand why Google puts those sites above yours, we will know what to do to get your site at the top.
I visited your website and I was surprised to say the least. Your keyword phrase is: website design hadleigh. But it's not showing up on your page. Nowhere to be found. But no problem, you'd still can argue that your website is much more related to "website design hadleigh" than those others.
But what's Google's logic? You´re looking for website design in Hadleigh. All those results you consider unrelated, do make it very easy to find a website design company that at least has built websites for people / companies in Hadleigh. Let's go through a list of points which Google seems to be following:
- Google chose to select Hadleigh as the higher level keyword. That is a good thing in this case because it would have chosen one of the other 2 keywords as the higher level keyword, lots of sites that have absolutely nothing to do with Hadleigh would rank high.
- Websites that focus on Hadleigh are selected and then they look at the other 2 words. These other 2 words have to show up on the page and they need to be exactly that. Phrases like "Quality website design" are less related to website design than you may think. You may not agree with this, but from a search engine's point of view this is true. And in my opinion, from a language point of view too. It's very hiarchical, almost mathematical, thinking but this actually gets the best search results (though you can show examples of this not being true of course.)
Now lets look at your website:
- Your home page is full of all kinds of website design, but the exact search phrase does not exist.
- There is no focus on Hadleigh, only on Website design. Your company happens to be located in Hadleigh, but that doesn't show in your website. This is why Google considers you less related than some of those sites that are not about website design.
So how are we going to solve this problem?
- Focus on the keywords.
- Make a page about Website Design Hadleigh.
- Help Google understand what you want to rank high for.
I am convinced that if you just focus the right way, then you'll get those rankings. Best way is to show that you serve businesses in your area. You can do this best through specific pages. This is also good for your visitors. They'll know you´re there for them.
I agree that those results aren't much related, but in my opinion, that is because more related results aren't available (from an algoritmical point of view of course.)