Re: Yahoo approach to click fraud
Kjell,
many thanks for reminding me of my previous pronouncements. There's nothing like a Scandinavian when it comes to keeping things simple. However, no, I certainly don't want the government to interfere in the process. The market - if it is efficient - should be self-regulating. However, Google with an 80%+ market share in the UK have a virtual monopoly position. Sadly Yahoo are trying to close the gap by using sub-standard partner search engines. These engines have every incentive to deliver less than genuine traffic. Yahoo, on the other hand, should be rigorously policing their behaviour. If I could buy Yahoo search marketing without their partner engines I would. But I can't.
|