Quote:
Originally Posted by dburdon
Yahoo's approach to suspected click fraud fails to inspire confidence. I have a client that has good organic rankings on Google and also spends large sums on Google Adwords - £10k ($20k) per month. The client recently suffered what appeared to be a click raid on the Yahoo search marketing pay per click service. The real time analytics showed searches from a non-UK based "partner" search engine repeatedly delivering clicks in a single evening for a highly obscure term. When I say obscure, the exact match data on Google shows 1 search per day for the term.
Now the chances of a tiny engine delivery 50 times more traffic than Google, are quite remote.
Personally, I don't believe Yahoo have paid anything but lip service to my complaint. And at this stage I don't believe they have studied the analytics log that I sent them. Meanwhile the client, amongst many others, will be diverting even more of their spend to Google Adwords.
|
My boldings.
David, I remember like an elephant. Here
Do We Need SEO Standards?
Quote:
Originally Posted by dburdon
SEO is not about science. SEO is not about art. SEO is a business discipline. Judge it like one. And by the way, never, never, never let the government interfere.
|
is what I am thinking of.
I am sure:
SEO companies that will succeed in the future online marketing business, have to use (proprietary) relatively advanced analytical methods and statistics. Your own reports and analysis should simply be better than Yahoo's.
Your own proofs will be important in disputes.
Example:
- Recent WPW thread: Want to Know the country origin of your website and network traffic?
- An expert with some great free downloads, robots.txt (sometimes all you need) etc: About The Project :: Browser Capabilities Project
Your own log analysis should be detailed.
It could of course have been a Bot "clicking".