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Old 04-14-2008, 12:44 PM
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Peter (IMC) Peter (IMC) is offline
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Default Re: Do We Need SEO Standards?

Quote:
Originally Posted by 1dmf View Post
Good Luck with that!

Funny how it seems the SEO's don't want to have to 'qualify' to do their job, yet nearly ever profession i know has a standard 'educational' requirement.

I guess most just aren't capable or can't be bothered, I come across alot that don't even understand that American is not English, and seings as part of SEO is keywords/phrases, you'd think they would appreciate the importance of the spelling and target audience.

I got approached by an SEO company with a UK office, offering me a keyphrase which included the word 'Advisor' , and who says SEO's don't need a qualification!

But mine is not to reason why I guess, just refuse to employ or take services from the daily bombardment of SEO's who constantly keep knocking on my website door!
SEO is an experienced based job. In my company all people doing SEO have the qualifications to build websites. They have their diplomas in HTML and CSS and also got the basics of PHP, ASP and javascript.

Now those are just requirements, if you like you can call it qualifications, but obviously, there is no school, no university, no education what so ever that teaches people how to do "SEO". The only thing that makes a good SEO is experience. Everything they know about SEO they learned inside the company. I have never a resume that showed somebody went to SEO school. At best they learned SEO on their own, because that's really the only way to learn it.

The fact that there are so many people out there that claim to be SEO's but don't really know what they are talking about is a pretty normal thing to happen if you ask me. When you hire an SEO, you´re better of hiring an SEO company. Not that individual SEO's are bad because they work on their own, nothing like that. There are plenty of SEO's working on their own that are good at what they do. But when you´re searching the service you need to find a good one. That is not as easy as it seems. How do you identify a good SEO?

Well, it helps if it is an established company that has been around for years already. That can show results of existing customers. That is located in your own country. That you can sue in case they really did a bad job. And most importantly, that's asking real prices. If you pay $100 per month for an SEO job, you will get a service that is worth $100 and not a service that is worth $500 per month.

Being cheap always bites you in the @ss.

A good point you made is that you hire a company that you found and not one that found you.
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