I was actually hoping to get many responses with creative ideas. It helps my own creative process.... Can't be creative all on my own. The more imput the better. But I'm realizing that if you really have thought of something creative and it works, perhaps you wouldn't want to share it,..

But let's make a list and take it from there:

1) press agency
One thing that does wonders is hiring a press agency. You need the kind of agency that knows the right journalists in your market. They'll get you in the magazines and since most magazines have websites, they'll publish your stuff online too. Here's an example of my own company: INFO Online - De carona no Google - (18/03/200 (that's my 2 business partners and myself in that picture. here's a translation of the article: INFO Online - Of hitchhiking in the Google - (18/03/200) We were published in the magazine last year November and recently they republished it online. Even though there's no link in the article, we always see a huge spike in the searches for our company name after an article is published and the number of phone calls and emails we get increase too. (I love Google's sitelinks because it's like they´re advertising for us when people search for our company name.)

2) Adwords + SEO
People call us because they noticed that we´re everywhere when looking for our services. We must be good at what we do is the logic because when they search, we keep showing up. Having 2 links in a SERP not only increases the number of clicks, but also gives people the impression you´re important, even though they don't know you yet. They contact you with much more confidence and trust. This applies to all markets, not just to the SEO market.

3) Quality Service = Clients refering others
The happier the client is with our services the more likely they will talk about us and with that we get new clients that were refered by existing clients.

4) ..... anybody want to add creative strategies they have found to be working?

__________________
Otimização de Sites (SEO in Brazil)