Google To Sell Off Division Of DoubleClick
When Google decided to buy DoubleClick, it sent some shock through the search marketing industry. DoubleClick has owned
Performics, the third largest affiliate network, since 2004. Performics not only provided affiliate marketing services, but also search-engine marketing (SEM) and search-engine optimization (
SEO) services.
Suddenly it looked like agencies would be competing against Google - a serious conflict of interest. Agencies were suddenly worried that Google would give away the services that they sold to clients. And Performics may get unfair advantages, such as insight into Googles algorithms (
more details from InfoWorld).
By: Janet Meiners