Quote:
Originally Posted by davidweb
Most of you will agree with me that Page Rank has no impact on rankings of any website.
We have personally observed websites having <0 Page Rank ( launched 3 months back), are beating websites having Page Rank 4-5 with several hundred back links.
This clearly shows that Google uses a Trust Rank Algorithm which remain hidden in the background. There are several thousand threads discussing increase/decrease in Page Rank, but there are hardly any threads which discuss issues revolving around Trust Rank.
Therefore I would like to discuss various parameters which can help you increase your Trust Rank.
Some of the factors which i have observed are as given below :-
a) Informative and Unique Content.
b) Quality of back links rather than bulk of back links
c) Natural keyword density
d) Optimization history of any domain ( ie how optimization evolved on any website)
Please feel free to contribute your thoughts on how to increase Trust Rank.
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Trustrank, I don't know if it exists. Lower
PR pages outranking higher
PR pages doesn't say anything about trust. The logic behind it is simple: For keyword A you can find Website X with a PR2 outranking Website Y that has a PR4. Sure that happens and would proof you right. But you can also find that for Keyword B Website Y is outranking Website X, which would proof you wrong. So it's not like Website X ranks higher for Keyword A because of some trust factor. If that would be the case Website X would always outrank Website Y.
The lower
PR pages outranking higher
PR pages has to be explained differently. Since you can observe both lower
PR pages outranking higher
PR pages and visa versa, you have to look for another factor that is determining some kind of difference. In the above example, all but 1 factors are the same. That one factor that is different is the keyword.
Toolbar
PR is an
indication of the total amount of
PR that a page has. Other factors are at play too of course. For example, keywords in the anchor text of backlinks. It is more likely that Google looks at the links that have the keyword in anchor text of backlinks and recalculates
PR for that specific keyword. In that case for Keyword A, Website X can have a
PR 2 while Website Y has a PR1. Now it makes more sense from a
PR point of view that Website X outranks Website Y, without breaking Google's
PR logic and it also means that
PR still is at the heart of Google's search algorithms (which is what they claim in the first place.)
In my opinion, Trustrank in a similar way as Pagerank, does not exist. I don't see them calculating some kind of number that says: The trustrank for this page is 5.
Pagerank it self is a very good way to determine how trustworthy a page is. However it can be fooled (link building the wrong way for example), which is why they have to build in algorithms that reduce the effect of fooling
PR. They do this by looking at anchor texts in backlinks, various age factors, some factors that I consider
SEO secrets, etc. Applying all these things means you end up with not seeing any relation between positions and toolbar
PR.
If you take the word optimization out of point D, I'd agree with it.