I guess I generate more Mortgage related sales via the Website route than 'possibly' any others in the UK. I use 7 sites all aimed at literally hundreds of different keyword/anchor text pages. I use Google Alerts on all of the main ones. I link every page, I reply to blogs/news features and just generally have fun in seeing those alerts bring in business. It has taken me 6 years to achieve and I owe most of that to joining WPW - Reading, learning and treating marketing via the Internet as 'FUN'
We get on average 70 new deals per month - without any advertising costs and even in a depleted Mortgage sector (Bloody Lenders!!) we still manage to attract more deals from a Country Cottage than any High Street outlet.