I agree that
SEO standards are simply Search Engine standards and that the search engines themselves should be policing their search engines. I was hired by a guy to do some
SEO/SEM work on his drywall services website. I got the job by responding to an ad on craigslist and a so called
SEO specialist replied to the ad after I had been hired. After not being hired(since the job was taken), he then used some kind of black hat trick to make another drywall service website (my boss' competition) to rank higher than my boss' website when users search my boss' company name(doesn't have the word drywall in it!). So then my boss' website ranked #2 when you searched his company name instead of #1. If there was a way to report this stuff to the search engines I sure would.