Quote:
Originally Posted by inertia
The argument about building a site for the SE versus the user comes up on a regular basis here. I don't really understand why? None of us make sites purely for one or the other, we make sites for both! Whats the point in building a site purely for the user if you haven't got any?
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An organic listing is but one of many means by which a potential visitor might learn of your site. And, obtaining a sufficiently high SERP so as to attract an adequate numbers of visitors may not the most cost effective way of reaching ones goal.
For example, sales sites may find that various forms of advertising provide a ROI that greatly exceeds that of investing in
SEO for the purpose of securing a high enough SERP. An example of such would be TicketsNow, the largest online secondary market ticket broker, and currently in the process of being acquired by Ticketmaster for the sum of $265 Million. Their success did not come by way of organic listings.