Quote:
Originally Posted by jamesgreen
Actually since both Google and Yahoo want to make money from PPC advertisers, they accept most ads if the AD appears generally OK and if at all there's any problem, wait for someone to complain to investigate.
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In my experience, Google is much more likely to accept inappropriate PPC ads than is Yahoo.
Google's "editorial review" is automated, so that it's accept now, and ask questions later. Yahoo, on the other hand, uses automation only to prescreen for certain problems, with humans doing the bulk of the decision making. So, with Google you're trying to deal with the clueless in regards to the ads of others that shouldn't have been allowed, while with Yahoo you're trying to convince the equally clueless that your ad is in fact appropriate.
Quote:
Originally Posted by jamesgreen
I believe that the Support staff at both Google and Yahoo do not possess indepth knowledge about online marketing tactics and that is the reason why many can get away with ADs that rip-off original stakeholders. The most frustrating part is that everytime you call customer support you speak to a tom, dick or harry and have to repeat the entire story
again and again...  |
Worse yet, they know nothing about either the industry sector that you are running ads for or the audience to be targeted by your ads.
And, if you only have to deal with Tom, Dick and Harry you count yourself quite lucky indeed; as often as not, you also end up having to repeat everything to Jane, Ann and Mary Lou as well.
Google or Yahoo - either way it's a big time sink.
